• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

June 13, 2013 By Doug

Are you credible?

104Having the lowest price won’t help if your prospect doesn’t trust you in the first place. Offering the widest selection and the most convenience won’t help if your prospect does not have confidence in your company.

You’ve got to face the glaring reality that prospects won’t call if they aren’t confident in your company’s abilities.

Think of this from a marketing perspective. Entire marketing plans fall by the wayside because inattention to seemingly unimportant details undermines the prospect’s confidence, even if that confidence was earned elsewhere.

Absolutely everything you do, that is called marketing, influences your credibility. This influence will be positive or negative, depending on your taste, intelligence, sensitivity, and awareness of this power.

An amateur logo or video can make your company appear amateurish. Any hint of amateurism in your marketing indicates the potential for amateurism throughout your company.

Be aware of this the moment you start your business, and if not then, right now. Begin the quest with the name of your company, your logo, your positioning statement, location, stationery package, brochure, business forms, interior decor, website, even the attire worn by you and your staff.

Credibility is not automatic but it is do-able. The idea is for you to establish your expertise, your integrity, your confidence, your professionalism, and therefore, your credibility.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: best practices, branding, credibility, expertise, marketing, profesionalism

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Shop Local Please!

January 8, 2021

Buying local has become a hot topic, especially during the pandemic. Some folks are true to their community and do all their shopping locally. Many, like me, shop local when they can but also shop …

[Read More...] about Shop Local Please!

17 Years of Beers and Business

December 9, 2020

We Strive to Build Long-Term Relationships with our Clients One of the great things about being in business in the Fredericton region for as long as we have - over 35 years - is that we have the …

[Read More...] about 17 Years of Beers and Business

Marketing Ramblings

December 7, 2020

COVID-19 Signs I know that businesses are mandated to put up the compliance signage in their entryways. Have you ever stood back and looked at your business and how the covid signage looks? I …

[Read More...] about Marketing Ramblings

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2021 Kiers Marketing Group · Log in