• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / October 15, 2019

Are you over servicing your customers?

I was having lunch with a group of business people this week, which included some business owners, account managers and a CSR. One thing that most of us had in common was that our jobs were sales related.

The conversation came around to customer service experiences, both good and bad. Some of the stories were quite eye-opening and thought provoking. Do you say you give great customer service? Have you ever stood back and taken a hard look at your business and ask yourself “is the service we give better than our competitors?”.

One of the business owners at the table told us he empowers his front-line staff to make customer service decisions themselves, to make sure the customer leaves happy and comes back again. What a great idea, is it really worth upsetting a customer over $5.00? I don’t think so.

At Kiers, we work hard to make sure our clients are treated very well. In fact, very often, one of the company owners delivers the final product to the customer themselves. Every step of the way, you have to make sure the best interest of the customer comes first. If you are over-servicing your customers, they will keep coming back, regardless of the price.

Don’t hide behind a company policy at the expense of a customer. It is good business practice to have company policies. You and your staff need guidelines. But when you lose business because of your policy, then it’s time to look at the policy. Customer service is paramount to any business, don’t let it suffer because of some silly internal guideline.

Every company says they give great service. Well, they don’t. They might think they do, but they don’t. Take a look at your business and see if your customers are getting the best service you can deliver. Also, take a look at your company policies to see if they benefit you or your customers.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: customer satisfaction, customer service, customers, marketing tips

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...