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Doug / June 26, 2015

Are your emails being read?

817e9835-6618-4464-9578-41d38172f742Email is a powerful marketing tool. However, everybody has caught on to this and our inboxes are getting fuller and fuller all the time.

The key to a successful email is getting the recipient to read it. Following are a few simple tips to help you write more effective emails that will get read.

Email Tip #1:  Use the prospect’s first name in the first sentence.

Think about it: what is everyone’s favorite word?  Their first name!  Have you ever been in public and heard someone call out your name?  You automatically turned around, receptive and ready to respond, even after you realized they were calling out to someone else with the same name. Using their first name is the best way to get their attention.

Email Tip #2:  Customize the first few lines of your email as much as possible.

Many people preview their emails by reading the first few sentences in their email program before deciding to read the whole thing, so concentrate on writing a short and value-laden opening that is addressed right to them.

Email Tip #3:  Keep your email short and easy to read.

Nothing will turn your prospect off more than long, information packed paragraphs. Their eyes will glaze over and they will hit the delete key faster than it took you to hit the send key!

Email Tip #4:  Ask for a return response – whether they are interested or not.

This is a great way to end your email and a good way to get a response.  Just think about how nice it will be to finally take someone off your list who isn’t going to do business with you, and also how great it will be to find someone who is!

Simply thank them in advance for their consideration and let them know that you’re looking forward to their response on this – either a yes or a no.

Email Tip #5:  Proofread your emails before you hit the send key.

Because your prospect can’t see you, they are using your writing, rather than your spoken word, to judge you. If it’s filled with misspellings and poor grammar, what kind of impression do you think this makes?

These are just a few simple things you can do to improve the chance of getting your email read.

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Filed Under: Marketing Tips Tagged With: best practices, email marketing, email tips, marketing, tips

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