During the busy holiday season, many companies focus on Christmas sales or getting things cleaned up before the end of the year. In their haste, the next year's marketing plan gets put on the back burner when actually, it should have been planned in …
Giveaways shouldn’t be throw-aways.
This week I did a seminar for the Fredericton Chamber of Commerce - How to get the most out of your trade show efforts. I have done quite a few presentations on this subject and the most common question that comes up every time is "what should I give …
Do the smart thing, buy local.
At Kiers Marketing, we do our very best to buy local. Some things that we use are not sold locally so we have to purchase from non-local sources. However, when it is sold in our region, we buy from our region. For instance, in our business, the …