Do you ever wonder why so many companies advertise at sporting events like hockey, soccer and baseball? Because it works.
Think about seeing a rink board at a local arena. How many times, during the course of just one hockey game, does that rink board come into your field of vision? Now multiply that by all the games played at that arena all year. That is a pretty big number.
Look at the demographics of sports fans, which are attractive to any advertiser. The people in those seats, looking at your ad hundreds of times during every game, have money. Heck, if they are parents of a hockey player, they must have. That also means they travel, eat out and drive a lot. Plus, many game attendees are travelling from out of town and need restaurants and lodging. Seems like a pretty good target for advertising dollars.
So, let’s look at the local Fredericton arenas like Grant Harvey Centre and Willie O’Ree Place. Both have lots of traffic for hockey and other sports, along with very busy walking tracks. Plus, they are community centres with lots of hustle and bustle and community events. These are great places to advertise your business. The advertising rates are very reasonable and multi-year discounts are usually available. Plus, they also offer other great advertising opportunities within their facilities.
Want to get your company name in front of hundreds of thousands of potential customers? Try some sports venue advertising. There is good value in it. And don’t worry, the arenas are opening up and there will be sports this fall.
PS: If you’re looking for rink board advertising..call us, we can do this for you!