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Doug / August 11, 2017

Boost Your Visibility

Want a great way boost the visibility of your business or promote your event? Put out an A-Frame sign.

A-Frame signs – also referred to as sandwich boards – are very effective because they are close to the action and can easily be moved around, depending on the flow of vehicle and pedestrian traffic.

Think about it. If you are in your vehicle and see one on the side of the road, you will look at it – guaranteed. If you are walking downtown and there is one on the sidewalk, you will look at it – guaranteed. A client had so many comments on her new A-Frame that she promptly bought a second one.

They are effective because they break up the status quo of the front of your business. It is not something that has to be in the same place all the time, so it stands out. Plus, you can quickly change your message simply by changing out the graphic.

It is a good idea to keep the graphics simple and easy to read. A driver travelling by at 50 km/h doesn’t have much time to see your message. It doesn’t have to be bright and over designed, it has to be simple in its messaging.

Be careful not to put it too close to the road or in the middle of a sidewalk, municipalities tend to frown on this, and it might break a bylaw or two as well.

These signs are not expensive and go a long way to increase your visibility.

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Contact us and mention you read this post and we will give you 20% off the production cost of one of these A-Frame signs.

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Filed Under: Marketing Tips Tagged With: a frame, signage, signs, visibility

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