I visited a potential new client this week, and as I drove into his brand new location, I got a sense of “this place looks really inviting, I would have no problem making a purchase here”. I got a great vibe off the place.
What do people think when they visit your location? Do they get a good vibe when they walk in?
Customers that have been doing business with you for a while don’t really care if your business is inviting or not. They know what they are getting. But consider what a new customer might think when they walk into your business for the very first time.
At Kiers Marketing Group, we are fortunate to have our office in an old converted church that was built in 1896. Reaction from most people who come into our office for the first time is “WOW”. Of course, we work in a creative atmosphere and our offices reflect that. What type of reaction do people have when they walk into your space?
Obviously, if you are in the furniture business, customers are going to see the good stuff as soon as they walk in the door. That’s why car dealers have showrooms, to shine up the cars and make customers say wow. You have to make sure the visitor has something to be impressed about right away.
If you are in an office setting, it is important that the receptionist is sharp and on the ball and the lobby/waiting area is orderly and clean and your company’s marketing material is on display. You want the visitor to feel they made the right decision to visit your business, even before a staff member gets to speak to them.
Take a look at your business from a visitor’s point of view. What type of vibe are they getting off your layout and décor? Give them something that will make they say WOW.