This week we received a project from a previous customer. The customer decided to buy from us again because of the great turnaround on his last project.
On his previous project, he was attending a trade show and needed a last minute poster designed, printed, laminated and ready for shipping the next day. We met his deadline and he was very grateful. The project we received from him this week was much larger than the last one and it looks like he will turn into a regular customer.
Our society runs at a lot faster pace than it did ten years ago. With instant messaging, Twitter, Facebook and other electronic applications, we have spurned an “I want it now!” attitude. One thing that hasn’t changed is that few things please customers more than fast turnaround. In a lot of cases, turnaround time and reliability is more important than price. Deliver fast and many customers will choose you over your competitors.
Making any purchase is based on emotion. When you make the decision to buy you want it right away. Whether it is a new car, a computer for your office or even a chocolate bar, you want it now. Put yourself in your customer’s shoes. If they want to buy your product or service, deliver when they want it, not when it is convenient for you.
State your turnaround time in your marketing materials. If you can provide a fast turnaround, say so loud and often and watch your sales grow. If a customer “wants it now!” then give it to them NOW!