Over the last few weeks we talked about making the decision to create a new website. Then we went over the structure, the content and the photography. Now it’s time to make it look pretty.
Design is more than just about looking good. It’s about functionality too. I’ve seen plenty of talented designers who treat websites as art. And while that sounds nice, it sometimes means they forget that a website has a job to do. It has to sell for you.
What do your customers want to see? Certainly not dancing pigs, or flying elephants. For the most part, they are looking at your website to help them make a purchase decision. The best rule of thumb is to keep it simple and easy to understand. Websites designed with every colour in the rainbow and over twenty links on the home page don’t cut it.
Design your site with your customers in mind. Make it easy for them to find what they are looking for with a design that doesn’t detract from the main message. Yes, it’s okay to put a slider on the home page, but make the movement subtle and not distracting to the viewer. Make sure your site is designed so the main messages are front and center.
Impress visitors to your site; keep the design simple and professional.
Next time, I will wrap up my website series with tips on building your site so people can find it.