• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / November 28, 2021

Digital Sign Advertising. Good or Bad?

Digital sign advertising has been around for a very long time. Have you noticed that they seem to be popping up in more places, and they are all looking for one thing: Advertisers! 

It’s not a bad thing, some of the signs can be a very effective medium for your message. Studies show that a bright digital sign gets more notice than a static sign. But not all the signs are well placed or priced right. 

We have had a lot more requests for digital sign ad layouts and are seeing low price points for many of these ads. Ad rates are generally in line with the size of the audience. For example, you might be told that a sign on a busy street gets 20,000 impressions a day. Since ads are on a loop, you will have to divide the number of impressions by the number of ads that are running there. So, If there is a loop of ten ads, then you will only get 2,000 impressions per day.  

There are other factors to consider as well. Most cars are travelling past many of the signs at a speed of at least 50 kph so it is important to keep the message simple and clear. If you try to do too much you will be disappointed. 

There are digital signs everywhere now, so if you want to use this medium, you should be selective. Questions to ask yourself before making a location decision: How much traffic goes by the sign? Is the sign in a good location? And, is it in a location that is frequented by your target market? 

I do like this advertising medium but it has to be the right place for the right price. Otherwise you are better off with a static sign that you don’t have to put on a loop.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: digital advertising, digital signs, signage

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...