• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • K!ERS QU!CK T!PS Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / May 26, 2020

Do you have the right mix?

Enough with COVID-19 for now. This column was dedicated to that topic for the past two months and it’s time to get back to work in this new business climate that is upon us. 

My first column of the year talked about your marketing budget. Assuming that you set a monthly marketing budget, are you getting the maximum out of that investment? Do you have the right media mix to reach your prospective customers? 

You have to know who your customers are. You need to know things like age, gender, lifestyle, geographic location and hobbies. When you know this information, it is much easier to target them with your marketing messages. Most on-the-ball business owners already know their customers’ information, but for assurance, you might want to do a customer survey. Believe me, it will be worth it. 

When you know your customers, it will be easier to come up with a media mix that will reach the majority of your customers multiple times. There is no magic formula because every business is different. Obviously, social media is part of every mix because you can target whomever you want, whenever you want, wherever they are. It’s after that when getting to know your customers really helps. Every marketing method works, some better than others, but they do all work.  

Think of some of the options available: online ads, SEO, email, direct mail, radio, tv, newspaper, signage, transit/billboards, trade shows, magazine ads, video, POS, Yellow Pages and referral programs. Oh, the list does go on and on. All of these do work but only if your prospective customers see or hear them. But one method alone is never enough, you have to use a mix to make sure you reach everyone.  

Coming up with the right mix will be trial and error and the only proof that you’re getting it right will be increased traffic to your website, social media pages and ultimately to your business. Tweak it until you get it right.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: advertising, budget, customers, direct mail, email, marketing tips, media, newspapers, radio, seo, signage, social media, transit, tv

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Trends for 2023

January 5, 2023

Now that 2023 has arrived and we’re slowly emerging from our holiday festivities, it’s time to look ahead and get ready for some upcoming trends, and how they may affect your business. Interactive …

[Read More...] about Marketing Trends for 2023

Are you ready for what’s coming in 2023?

December 13, 2022

Once the holiday season ends and the calendar changes to January, we begin to focus on changes (resolutions) for the new year, both personally and in business. One resolution your business should …

[Read More...] about Are you ready for what’s coming in 2023?

Five Steps to Establishing Your Brand

November 29, 2022

You’ve got a business idea. It’s been rattling around in your brain for a while, and you’re ready to take the next step and make it a reality. There are so many things to tackle! Finding the right …

[Read More...] about Five Steps to Establishing Your Brand

Categories

  • Clients (1)
  • Kiers Quick Tips (8)
  • Large-Format Printing (5)
  • Marketing Tips (275)
  • Services (4)
  • Social Media Marketing (3)

Tags

advertising best practices branding business community content covid-19 customer experience customer relations customers customer satisfaction customer service email marketing event sponsorship facebook golf tournament google ideas identity large-format large-format graphics marketing marketing plan marketing tips networking newspapers photography promotion radio referrals sales search seo signage signs social media social media marketing sponsorship strategy tips trade show trade shows tv website websites

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 K!ERS

 

Loading Comments...