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Doug / April 20, 2018

Don’t Take the Bait

Most FaceBook users dislike spammy posts that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this for a chance to win a $250 Gift card from XYZ Family Restaurant”. This tactic, known as “engagement bait,” tries to work around the News Feed algorithm changes by boosting engagement in order to get greater reach. So, FaceBook is now demoting individual posts from people and Pages that use engagement bait.

Posts that ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips, will not be adversely impacted by this update.

Instead, they will demote posts that go against one of their key News Feed values – authenticity. Similar to their other recent efforts to demote clickbait headlines and links to low-quality web page experiences, they want to reduce the spread of content that is spammy, sensational, or misleading in order to promote more meaningful and authentic conversations on FaceBook. Might be a better idea to post videos or information that is relevant to the user to garner more comments, likes and shares.

Times are changing on FaceBook. However, if you want to pay them to boost your post then your posts are okay. Funny about that.

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Filed Under: Marketing Tips Tagged With: clickbait, engagement, facebook, likes, marketing tips, social media

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