Branding goes well beyond marketing and is not successful without ensuring that all aspects of your business or organization reflect and support your brand.
Despite what many people believe, the brand isn’t just a logo, website and glossy brochure. Instead, a strong brand integrates multiple components, all of them necessary, including customer interactions, employee communications, corporate philosophy and advertising/marketing efforts.
Look at all facets of your business to see if they support your brand. Make sure you have internal processes in place to ensure your brand is evident in everything you do.