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Doug / February 18, 2020

Enhance your email marketing effectiveness.

With so many ways to market to potential customers these days, some companies are not utilizing one of the most powerful weapons in their arsenal – email. If you are reading this email, then you have opened it and must think there is something of value (I hope there is) so it works! If you are using – or thinking about using – email as a marketing tool, here are some do’s and  don’ts to consider: 

DO…

  • Get permission from the recipient
  • Create an email with a call to action
  • Optimize your email for use on a mobile device
  • Personalize your subject line
  • Keep your tone conversational

  DON’T…

  • Stuff your copy with too many links. Multiple links become unclickable on a mobile device
  • Design your email with one large image. They don’t always load, and you have an empty page
  • Overlook your pre-header text. It is a valuable piece of real estate
  • Send too many emails. People won’t read them after a while
  • Copy everyone (bcc is preferred method)

Email marketing is powerful. Make sure you’re ready to make the most of every email you send just by making these few simple adjustments.

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Filed Under: Marketing Tips Tagged With: email marketing, email tips, marketing, marketing tips

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