• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / April 3, 2017

Everyone Knows Everything

Everyone knows everything about everybody else.

Clients often ask: “Are we putting too much information on our website?” Their concern is not giving too much information to a potential customer, but that their competitors have access to all of their content.

I usually tell them not to worry about it, their competitors already know about them, and I hope they know all about their competitors.

Want to know the very best way to find out how your competitors are doing? Sure, you can Google them, visit their website, creep them on Facebook, follow them on Twitter, but the solution is about as low-tech as ideas come: spy on them. It’s not illegal and you are not doing anything wrong. In a way, you’re helping your business.

Simply put, buy something from them. Walk into their business and place an order. Pick up the phone and ask a question. Go to their website and order an item. By doing this, you are seeing your competitor as their customers do. If you have time, wander around their place of business and see how they conduct themselves – that is of course, if they don’t know you. If they do know you, send a friend.

When you are there, think like a customer. Is buying from the competitor easy, convenient, and logical? Is their product or service what you expected? Are they doing a better job with their customers than you are? You might find that they really are not much different than you.

Keep a sharp eye and you will quickly find things that could be improved. Implement these improvements in your own operation. Actually, implement and make them better.

Pride aside, look for things they are doing better than you. Maybe it will be an eye-opening experience or it could be a very rewarding experience, depending how well you are looking after your customers.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: competition, customers, improvement, website

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...