I was speaking with a client last week about the best way to connect with prospective customers. Facebook is a powerful marketing tool. Websites, brochures and direct mail are all proven ways to promote your business. But nothing, and I mean nothing, can substitute an actual face-to-face meeting with a prospective client.
Two of the biggest reasons people don’t buy from you are that they don’t understand what you’re selling, or they don’t know you. One way to get past this hurdle is to provide a one-on-one information session with your prospect.
Invite prospects to your business for a personal tour, or just a meet and greet, no pressure, no purchase expected. Sit down with them, listen to their concerns, answer each one, taking as much time as needed.
Getting to the bottom of your prospect’s concerns and questions right from the start can vastly reduce the time it takes to get a sale and ultimately, increase the number of sales you make.
People who are willing to spend one-on-one time with us, who know their subject and are ready to share their knowledge, are the people we trust and admire most.
Customers want to feel that they are important. Nothing is better than taking the time to sit down and meet with them. Yes, it might be old school thinking, but it works.