Would you hire a guy with a fertilizer spreader and a bag of salt to look after your company’s parking lot?
Would you trust your investments with a man who does this part time out of his house when he doesn’t have a shift at Walmart?
Thinking it will save a few bucks, some people would. But where does it get you in the long run? No further ahead.
If you are a business owner or manager, you know you have to market your products and services. Chances are, if you are an owner or manager of a small business, you look after this yourself or hire it out to the guy working in his basement. Have you ever stopped to think about the peace of mind you would have if you hired a professional to do it for you?
Few companies are lucky enough to have the in-house expertise, creative talent and strategic know-how of a professional marketing agency. Here are some great reasons for hiring a professional to plan and implement your marketing initiatives.
One stop shopping. An agency will plan your strategy, write copy, take photos, do the design of your brochures, ads, website, trade show display, in-store signage, point of sale material, social media, etc., and deal with printers and media outlets too. This will save you time, and money.
They are skilled at helping companies determine who their customers are and what messages are important to get them to buy your product or service.
They also provide an outsider’s view of your business. In-house staff can get too close to the product and lose the ability to view it objectively from a consumer’s standpoint.
With the large number of advertising options available today, an agency will know which mediums are best for your company, what the right mix is and how much of your marketing budget should be allocated to each.
Finally, when you get the right message to the right market, your sales will increase.
The benefits of hiring a marketing agency certainly outweigh any additional cost you may incur. Save time and increase sales, hire an agency that has a long track record of proven successes.
Remember the old adage. You get what you pay for.