• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / September 19, 2012

Getting the Most Mileage Out of Your Vehicle Graphics

As you have probably noticed, more and more businesses are turning their company vehicles into mobile billboards. Think about it, if your vehicle is on the road every day, how many people are going to see it?

Industry analysts have researched the effectiveness of mobile billboards and have determined that they are now more effective than traditional outdoor advertising. Here are some things to keep in mind if you are thinking of vehicle wraps or graphics.

The most important thing to remember is to keep it simple. I see some vehicles on New Brunswick roads that I really have to look hard at to see who the company is. The design is so complicated that the real purpose of the wrap is lost.

Make sure that whoever is printing and installing the graphics knows what they are doing. I have seen some real hack jobs on vehicles with wrong colours and misaligned graphics.

As with any marketing, the design has to be reflective of the business you are in. If you are a media outlet, toy store or fast food restaurant, add lots of colour and make it fun. But, if you are a professional firm offering accounting, insurance or legal services, tone it down, you want your vehicle to reflect your company’s professionalism.

Vehicle graphics are a great way to promote your company, they carry your message all over town. When you are not driving it, don’t park it in the back of your parking lot, park it by the street so people can see it. But remember, most people who see your vehicle are seeing it go by at 50km/h or more, so you only have a few seconds for your message to get through. Keep it simple, so all of the time and money you put into your vehicle will be worth it.

To get the best bang for your buck, get your marketing agency to work with you on the design and not the sign shop. It will be well worth it in the end.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: billboards, branding, marketing, mobile, outdoor advertising, tips, vechicle wraps, vehicle graphics

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...