The company with just a small banner in front of their table seemed to be overlooked more times than not because the company beside it had well lit, professionally produced graphics. Some visitors were looking at the bigger, brighter booth and totally ignored the smaller guy. Did they all stop at the bigger booth? No, but it certainly attracted a lot of attention, and that is the purpose of big, bright graphics.
A lot of companies insist on cramming too much information and photos on their display booth or banners. The purpose of large format graphics is to attract attention. Nothing more. You only have a couple of seconds to grab their attention, so you have to keep it simple. Visitors will not stop and read everything on your booth. But if you’ve attracted their attention, they’ll come in and get more information from you.
The same goes for vehicle wraps, window graphics and exterior store signage. You have to keep it simple. If your company vehicle is logoed up like a NASCAR, your main message will get lost in a sea of clutter.
Take a walk down any street in a retail area. What catches your attention? Most likely, the store with the biggest window graphic or the brightest sign.
The next time you are at a trade show or just strolling downtown or at the mall, take note of what really catches your eye. If something stands out to you, it likely stands out to most people. Take notice and then take steps to make sure your business stands out.
We don’t usually promote ourselves in this space, but want you to know that for a limited time, Kiers Marketing Group is offering the loyal readers of this marketing tip, a discount of 20% off large-format printing, mounting and laminating.
If you want to get noticed, give us a call and we can help. And you’ll get a deal at the same time.