Being in the marketing business, I attend numerous trade and consumer shows, and because of my business, I look at shows differently than most people. Of course, I’m always looking for something new, but I also watch attendees to see what attracts them to a booth.
The company with just a small banner in front of their table is often overlooked if the company beside it has well lit, professionally produced graphics. Some visitors stop to look at the bigger, brighter booth and totally ignore the smaller guy. Do they all stop at the bigger booth? No, but it certainly attracts a lot of attention, and that is the sole purpose of a display.
A lot of companies insist on cramming too much information and photos on their display booth or banners. The purpose of large format graphics is to attract attention. Nothing more. You only have a couple of seconds to grab their attention, so you have to keep it simple. Visitors will not stop and read everything on your booth, but if you’ve attracted their attention, they’ll come in your booth space and get more information from you, giving you the opportunity to speak to them one on one.
The same goes for vehicle wraps, window graphics and exterior store signage. You have to keep it simple. If your company vehicle is logoed up like a NASCAR, your main message will get lost in a sea of clutter.
The next time you are at a trade show or just strolling downtown or at the mall, take note of what really catches your eye. If something stands out, it likely stands out to most people. Take notice and then take steps to make sure your business stands out.
We don’t usually promote ourselves in this space, but we want you to know that for a limited time, Kiers Marketing Group is offering the loyal readers of this marketing tip a discount of 30% off large format printing, mounting and laminating until the end of September.
If you want to get noticed, give us a call and we can help. And you’ll get a deal at the same time.