Google Analytics is a great tool to monitor your online traffic and keep up to date on the effectiveness of your marketing efforts. Whether you are a small or large company, Google Analytics is a great tool when used properly, and it’s free. Here are a couple of advantages of using Google Analytics.
Measure the results of your marketing campaign
Google Analytics allows you to see the effectiveness of your marketing efforts. It’s great to know that you had a 50% spike in traffic to your site because of the direct mail piece you sent out last week or your latest email blast. It is also good to know the demographics of the new visitors to your site.
Find out what visitors are looking for
Google Analytics will show you what pages people are visiting when they go to your site, as well as the pages they are not visiting. This will allow you to focus on what users really want when they visit, and let you adapt your site so they can find what they are looking for quicker. It will also let you know what fluff to get rid of.
There are so many more advantages of using Google Analytics that would fill this space many times over. Wouldn’t it be great to have the advantage of finding out who your customers are and what they are looking for? Install Goggle Analytics on your site. It’s easy. Oh, did I mention it’s free.