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Doug / October 27, 2017

Google Changes Will Affect Your Search Results and Site Traffic

Starting last week, Google began marking websites that are not using the SSL protocol as “Not Secure” in search results and in the location field of the Chrome browser. Other browsers will begin to post notice/give warnings that the site being viewed is not secure. The impact of this will be serious and could affect whether or not viewers – your current and potential customers – click through to view your site. Eventually, Google will blacklist your website if you do not migrate – but not immediately.

What is SSL? Does it apply to you?
SSL (Secure Sockets Layer) is a method of encrypting information transferred via your website (client info, email addresses, etc.) Sites using SSL will have the ‘https’ designation in their address in browsers, and usually have a ‘lock’ or secure symbol displayed.

Whether or not you actually gather information or transact business on line (e-commerce), the designation will affect your site in search results and potentially, site traffic.

What can you do to get your SSL Certificate?
SSL Certificates are handled by your hosting company and you will need to contact them to find out what they are offering in terms of SSL Certificates. In some cases, your hosting package may already include one, or one may need to be added, depending on your Host.

If you are still reading this and haven’t glassed over yet, you should call your hosting company if you haven’t already.

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Filed Under: Marketing Tips Tagged With: google, rankings, search, seo, traffic

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