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Doug / June 12, 2015

Great Event = Great Return

183ef484-6626-46fc-8ff5-d59d92522922When you host an event, you have to do it right or it may backfire on you. Over the past few months, I have been to many events. The ones that are poorly planned or sparsely attended reflect negatively on the business or organization hosting it.

However, the events that are well thought out can be a great boost to business.

Three events I attended recently were done right and those in attendance are still talking about them.

The first event was the unveiling of the new brand at The Cultural Centre on Saunders Street. There was a big crowd, an impressive array of speakers including our Lieutenant Governor. It moved along quickly and refreshments were available. People who were there for the first time were impressed.

The second great event I attended was The Chamber of Commerce Summer Biz Bash at Jim Gilbert’s Wheels and Deals. If there is one thing that Jim knows how to do, it’s put on an event that, when people leave, they say wow. Lots of prizes, music, food and beverages. Impressive Jim.

The last event I want to mention is the launch of the Spotlight Series at The Playhouse this week. This was a very polished, professional presentation with lots of information on the great acts coming to Fredericton this year, great entertainment, and of course, a reception after with food and beverages. A great show, as we would expect from The Playhouse.

Why were these events a success? They were well planned, well attended and the people in attendance felt appreciated. Make sure your next event is the best it can be. Doing it right can bring a great return on your investment

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Filed Under: Marketing Tips Tagged With: event hosting, event promotion, event sponsorship, events planning, promotion

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