In most ads, posters, billboards, etc., the headline is the most important element. If it doesn’t have a strong headline, people won’t read it.
Here are five copy writing secrets from Guerrilla Marketer Jay Levinson to help make your marketing pop.
“How to Become a Millionaire in 10 Easy Steps.”
When people want to learn about something, they turn to “How-to” information as their quickest source. Using “How-to” in the headline alerts the reader that you can give them something they can put to use right away.
“Become a Great Golfer.”
Although this is getting old, it still has an immediate effect. Commands assure that there is a way to get what you want from the advice that follows. Make sure your copy backs up your claim.
The Shocking Statement.
“Cars That Run on Salt Water.”
Okay, this one is a bit much, but provocative statements get your attention like an electrical shock. They make you sit up and say “really?”
“Do You Really Know Your Husband?”
People often unconsciously answer the question in their minds. Your body copy should provide an answer that includes facts – like the title of this marketing tip.
The “New” News Item.
“Find out About the Only Drug that Cures Stupidity.”
The latest news flash needs to introduce something that is truly new. The “new news” should promise excitement, inform, or be something that will benefit a lot of people. Of course, it needs to be true.
Put some thought into writing a headline for your next ad. Be creative and have fun with it.