• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

December 17, 2012 By Doug

Here comes 2013, is your business ready?

88During this busy holiday season, many companies are focused on Christmas sales or getting things cleaned up before going home for the holidays. Do you have your 2013 marketing plan done? Successful companies know that a marketing plan helps create, guide and coordinate your marketing efforts.

Think of a marketing plan as a road map to assist in setting and realizing goals and keeping you on course. The marketing plan is a crucial element of a business plan. It consists of information about your company – its products or services, marketing activities, objectives and strategies, and your method for measuring success. Typically, it outlines the marketing activities you’ll perform during a designated time period (generally six months or one year). In it, you’ll document the costs of your planned marketing activities as well as the measurements to determine success.

Before you sit down to create your marketing plan, make sure you have a clear idea of the following:

  • your products or services and their benefits and features
  • your target market and its buying habits
  • competing products or services
  • the problem, need or desire your product or service solves

Savvy business people know that marketing objectives should lead to sales. They should be distinct, measurable, and have a time limit for accomplishment. If you have multiple objectives, ensure that they are consistent and don’t conflict with each other. Also, be sure that all parts of your marketing plan – from strategy to budget – support these objectives.

This is our last email for 2012. Thank you for being a subscriber of the Kiers Marketing Group bi-weekly marketing tip. We wish you a happy and healthy Christmas season and wish you much success in 2013.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: business plan, marketing, marketing plan, objectives, promotion, tips

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Shop Local Please!

January 8, 2021

Buying local has become a hot topic, especially during the pandemic. Some folks are true to their community and do all their shopping locally. Many, like me, shop local when they can but also shop …

[Read More...] about Shop Local Please!

17 Years of Beers and Business

December 9, 2020

We Strive to Build Long-Term Relationships with our Clients One of the great things about being in business in the Fredericton region for as long as we have - over 35 years - is that we have the …

[Read More...] about 17 Years of Beers and Business

Marketing Ramblings

December 7, 2020

COVID-19 Signs I know that businesses are mandated to put up the compliance signage in their entryways. Have you ever stood back and looked at your business and how the covid signage looks? I …

[Read More...] about Marketing Ramblings

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2021 Kiers Marketing Group · Log in