If a picture is worth a thousand words, how many words is a video worth?
Many companies are now actively using video to promote their products and services. Some are having some success, along with some fun as well.
Videos are no longer only accessible to larger companies. With the boom of YouTube, video technology and software, many smaller companies are developing their own videos inexpensively. If you have a website, you can have videos working for you. Here are some ways that video could work for your company.
Show Your Products
If you can’t get a customer in your door or make a personal sales call, an online video is a great way to demonstrate your product. This is great if you have a product that is unique or just too big to drag around the country.
Third party validation is important for any business. If you have a satisfied customer, create a short video clip showing how much they enjoy your product and/or how great your service is.
A lot of products come with instruction manuals. Most instruction manuals are easy to follow but there are always little things that are hard to get across in print. Why not show it with a video? It would make life easier for the end user.
Demonstrate how to use your product. Show consumers the benefits of your products and how easy they are to use. We have many clients who are doing this successfully, and is often the final influencer when making a purchase decision by consumers.
As a bonus, YouTube offers tools that allow you to measure the effectiveness of your videos.
If you are doing your own video, here are some things to keep in mind.
Keep it as short and to the point as possible. Your video should not be longer than two to three minutes. Any longer and you run the risk of losing viewers. Make sure it looks professional and use a tripod to lessen the camera movement. The person doing the voiceover is the salesperson and should have a voice with some emotion, otherwise it will make you look bad.
Videos, if done well, can do great things for you. If they are not done well, it can hurt your marketing efforts. If you do it, make sure you do it well.