• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • K!ERS QU!CK T!PS Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / November 6, 2012

Huh? Do potential customers know what you’re talking about?

Use language that your customers understand.

In all of your marketing and advertising material, take the time to see and hear things from your customers’ points of view. As a knowledgeable supplier there is a tendency to write copy and present information from a technical or industry lingo standpoint.

When writing copy for any ad, website, brochure, etc., remember that your customers might not have a technical or detailed understanding of your products and services. You need to help them understand things in terms that really mean something to them – as it relates to their needs and priorities. Focus on what you can do for them, not a technical detail of your proposition. You should spell things out, using clear simple language.

For instance, when I quote the development of a new website for a client, I could talk about PHP, CSS, Javascript, Social Media pseudonyms and so on. Most of this would be Greek to many of the people I speak with so I don’t.

Do not fall into the trap of thinking that big words and complicated language will build an image of professionalism and intelligence – people will just turn off. The mark of truly effective advertising and marketing is the ability to convey issues to the audience in a manner that is interesting, relevant, meaningful, and can be digested quickly and easily.

Someone once said: “The most valuable of all talents is that of never using two words when one will do.” This is a good practice for writing good advertising and marketing material.

If you, or whoever writes the copy at your company cannot achieve this in your advertising and marketing communications, then find someone who can, or you will be wasting a lot of your advertising effort and investment. When in doubt, always use the KISS method, keeping it simple is best for your prospective customers.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: advertising, clarity, language, marketing, tips, understanding

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Trends for 2023

January 5, 2023

Now that 2023 has arrived and we’re slowly emerging from our holiday festivities, it’s time to look ahead and get ready for some upcoming trends, and how they may affect your business. Interactive …

[Read More...] about Marketing Trends for 2023

Are you ready for what’s coming in 2023?

December 13, 2022

Once the holiday season ends and the calendar changes to January, we begin to focus on changes (resolutions) for the new year, both personally and in business. One resolution your business should …

[Read More...] about Are you ready for what’s coming in 2023?

Five Steps to Establishing Your Brand

November 29, 2022

You’ve got a business idea. It’s been rattling around in your brain for a while, and you’re ready to take the next step and make it a reality. There are so many things to tackle! Finding the right …

[Read More...] about Five Steps to Establishing Your Brand

Categories

  • Clients (1)
  • Kiers Quick Tips (8)
  • Large-Format Printing (5)
  • Marketing Tips (275)
  • Services (4)
  • Social Media Marketing (3)

Tags

advertising best practices branding business community content covid-19 customer experience customer relations customers customer satisfaction customer service email marketing event sponsorship facebook golf tournament google ideas identity large-format large-format graphics marketing marketing plan marketing tips networking newspapers photography promotion radio referrals sales search seo signage signs social media social media marketing sponsorship strategy tips trade show trade shows tv website websites

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 K!ERS

 

Loading Comments...