Having the lowest price won’t help if your prospect doesn’t trust you in the first place. Offering the widest selection and the most convenience won’t help if your prospect does not have confidence in your company.
You’ve got to face the glaring reality that prospects won’t call if they aren’t confident in your company’s abilities.
Think of this from a marketing perspective. Entire marketing plans fall by the wayside because inattention to seemingly unimportant details undermines the prospect’s confidence. A little thing like not returning a phone call or replying to an email right away can lead to a customer going somewhere else. And you don’t even know it happened.
Absolutely everything you do, that is called marketing, influences your credibility. This influence will be positive or negative. An amateur logo or video can make your company appear amateurish. Any hint of amateurism in your marketing indicates the potential for amateurism throughout your company.
Be aware of this the moment you start your business, and if not then, right now. Begin the quest with the name of your company, your logo, your positioning statement, location, stationery package, brochure, business forms, interior decor, website, even the attire worn by you and your staff.
Credibility is not automatic but it is do-able. The idea is for you to establish your expertise, your integrity, your confidence, your professionalism, and therefore, your credibility.