• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / January 6, 2017

Is your Marketing Reactive or Proactive?

The better question is, do you plan your marketing or do you fly by the seat of your pants? Many companies know today, what promotions they have planned for the year. Many companies know today, what trade shows they are attending this year. Many companies plan ahead of time and are a lot less frantic throughout the year than those who do not. 

Put some time aside at the start of the year and make a basic outline of the promotions you want to run and when you want to advertise. Share the plan with your media reps and put the onus on them to remind you when it has to be done. Don’t be the type of person who decides you should run ads next week and puts pressure on everyone to get it done at the last minute.

Don’t think of marketing and advertising as the ad you will run next week; but rather, think about the marketing or ad you will run for the next six months, the next year, or even longer.

Planning this far ahead may seem like an impossible task, but you get surprising results just for trying. Once you start to look at marketing as a long-term plan you will see how it can help your business. Plus, if there does come a time that you need to react quickly, you and your staff will have the time to do it.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: best practices, marketing plan, strategy, timeline

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...