• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / November 6, 2015

It was a Brand Explosion.

8e44e2b7-e635-4e11-b14e-745681f28bc3Actually, there is no such marketing term as “brand explosion”. But if there was, we witnessed it during the last few months.

On July 2, I sat in a half empty Rogers Centre and watched the Boston Red Sox score eight runs in the first inning against the Blue Jays. I wondered what happened to all the optimism everyone had coming out of spring training.

Who would have thought that in just a few weeks after that, everything would change. A brand mired in mediocrity would take off to become such a powerhouse in just three short months. Winning changed everything and a blue wave raced across the country.

Jays gear, tickets, TV ratings – all went through the roof. Why? Because management decided to make some bold changes. It worked. It was time for them to make a change.

Is it time to make a change in your company to help grow your brand? Think about this, how can you get new fans to jump on your bandwagon? Take a look at what your customers want, and give it to them. And don’t be afraid to use bold, outside the box thinking.

The Blue Jays realized it was time to win and they did something about it. I don’t think they had any idea how their brand was going to explode like it did.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: #cometogether, baseball, blue jays, branding, marketing tips

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...