• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • K!ERS QU!CK T!PS Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / November 6, 2015

It was a Brand Explosion.

8e44e2b7-e635-4e11-b14e-745681f28bc3Actually, there is no such marketing term as “brand explosion”. But if there was, we witnessed it during the last few months.

On July 2, I sat in a half empty Rogers Centre and watched the Boston Red Sox score eight runs in the first inning against the Blue Jays. I wondered what happened to all the optimism everyone had coming out of spring training.

Who would have thought that in just a few weeks after that, everything would change. A brand mired in mediocrity would take off to become such a powerhouse in just three short months. Winning changed everything and a blue wave raced across the country.

Jays gear, tickets, TV ratings – all went through the roof. Why? Because management decided to make some bold changes. It worked. It was time for them to make a change.

Is it time to make a change in your company to help grow your brand? Think about this, how can you get new fans to jump on your bandwagon? Take a look at what your customers want, and give it to them. And don’t be afraid to use bold, outside the box thinking.

The Blue Jays realized it was time to win and they did something about it. I don’t think they had any idea how their brand was going to explode like it did.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: baseball, blue jays, branding, marketing tips

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Trends for 2023

January 5, 2023

Now that 2023 has arrived and we’re slowly emerging from our holiday festivities, it’s time to look ahead and get ready for some upcoming trends, and how they may affect your business. Interactive …

[Read More...] about Marketing Trends for 2023

Are you ready for what’s coming in 2023?

December 13, 2022

Once the holiday season ends and the calendar changes to January, we begin to focus on changes (resolutions) for the new year, both personally and in business. One resolution your business should …

[Read More...] about Are you ready for what’s coming in 2023?

Five Steps to Establishing Your Brand

November 29, 2022

You’ve got a business idea. It’s been rattling around in your brain for a while, and you’re ready to take the next step and make it a reality. There are so many things to tackle! Finding the right …

[Read More...] about Five Steps to Establishing Your Brand

Categories

  • Clients (1)
  • Kiers Quick Tips (8)
  • Large-Format Printing (5)
  • Marketing Tips (275)
  • Services (4)
  • Social Media Marketing (3)

Tags

advertising best practices branding business community content covid-19 customer experience customer relations customers customer satisfaction customer service email marketing event sponsorship facebook golf tournament google ideas identity large-format large-format graphics marketing marketing plan marketing tips networking newspapers photography promotion radio referrals sales search seo signage signs social media social media marketing sponsorship strategy tips trade show trade shows tv website websites

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 K!ERS

 

Loading Comments...