• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • K!ERS QU!CK T!PS Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / April 6, 2018

It’s Spring Cleaning Time

Your website is no different than your home, it likely needs a spring cleaning. Just as some of your closets and drawers are full of stuff you don’t need anymore, it’s time to review your website and possibly get rid of the junk.

How current is your website? It is quite common for companies to forget about it and not keep it updated. When you look at your site, think about two things. What content is outdated and what content never gets looked at.

I would venture to guess that the majority of websites have outdated content. I was looking at a site this morning and saw a photo of a person in the “Meet Our Team” section that had retired a year ago. That tells me this company is not too concerned about appearances. Some areas to look at are things like news archives, events, blogs, work samples, etc. These are usually the clutter culprits and need to be cleaned up.

To carry on with the house analogy, you may have extra bedrooms that you don’t need anymore because no one is using them. You might want to look at your Google Analytics and see where your visitors are going, or not going. If there has been no traffic to a page for a year, you can get rid of it. When we redesign a new site for a client, we always check the analytics and plan the site accordingly. We often remove pages that are never viewed.

Take the time to look at your website and clean out a closet or two. It will be a positive refection on your business.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: best practices, content, google analytics, marketing, marketing tips, spring cleaning, updates, websites

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Trends for 2023

January 5, 2023

Now that 2023 has arrived and we’re slowly emerging from our holiday festivities, it’s time to look ahead and get ready for some upcoming trends, and how they may affect your business. Interactive …

[Read More...] about Marketing Trends for 2023

Are you ready for what’s coming in 2023?

December 13, 2022

Once the holiday season ends and the calendar changes to January, we begin to focus on changes (resolutions) for the new year, both personally and in business. One resolution your business should …

[Read More...] about Are you ready for what’s coming in 2023?

Five Steps to Establishing Your Brand

November 29, 2022

You’ve got a business idea. It’s been rattling around in your brain for a while, and you’re ready to take the next step and make it a reality. There are so many things to tackle! Finding the right …

[Read More...] about Five Steps to Establishing Your Brand

Categories

  • Clients (1)
  • Kiers Quick Tips (8)
  • Large-Format Printing (5)
  • Marketing Tips (275)
  • Services (4)
  • Social Media Marketing (3)

Tags

advertising best practices branding business community content covid-19 customer experience customer relations customers customer satisfaction customer service email marketing event sponsorship facebook golf tournament google ideas identity large-format large-format graphics marketing marketing plan marketing tips networking newspapers photography promotion radio referrals sales search seo signage signs social media social media marketing sponsorship strategy tips trade show trade shows tv website websites

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 K!ERS

 

Loading Comments...