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Doug / June 2, 2011

Kick It Old School With An Exceptional Corporate Brochure

Do your potential customers have all the information they need to make the right decision to hire your company?  I’m sure they are well informed about your products, but what do they know about your company and the people that work there?

Even with the advent of the web, social media and other avenues, a well executed Corporate Brochure remains one of the best and most time proven methods to showcase the quality of your company.

If you are planning on doing a corporate brochure, you need to do it right. Here are some things you should do to make it the best that it can be.

Before you get started, make sure the brochure is well thought out. Know your main messages and ensure they are prominent so readers don’t need to work hard to see them. It needs to be well written and designed with a focus on what you can do for the customer.

We recommend using a professional photographer rather than taking your own photos. Plan the photos beforehand so they exude a sense of quality. If you don’t have the budget for models, make sure the staff people you show are neat and look like they are enjoying what they are doing. Also, make sure each photo contains only what you want the customer to see. Don’t be afraid to use Photoshop to alter any shot to make it look better.

You can have the best design, writing and photography in the world, but if the printer does a lousy job, it can be all for nothing. Do not cut corners on this part, make sure the print quality is exceptional and don’t shy away from using some kind of funky diecut or coating to make the brochure unique.

A corporate brochure gives you the opportunity to put a piece of your company in the hands of a potential customer. They need to know the quality of your company and people that work for you. In many cases, the quality of the company is reflected in the quality of the marketing material. Don’t cut corners. Make sure the corporate brochure looks good and feels good. It can make all the difference in the world.

If you’d like to receive our bi-weekly marketing tips, like this one, via email, feel free to sign up on our mailing list.

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Filed Under: Marketing Tips Tagged With: brochure, collateral, corporate, design, photography, printing

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