If you’re using social media for your marketing and have “messaging” activated, you should respond to messages in a timely manner. Consider having a standard auto reply set up, and of course, make sure your business information is current and complete, including your hours of operation, especially important if you are a seasonal business.
While on vacation recently, I saw a few fleet vehicles wrapped with their logo, which was the name of the business and nothing else. I assumed, by the name/logo, they were a paint company. I was wrong, they actually did exterior siding and roofing. Make sure your logo contains a tag line describing what you do. And if you’re wrapping or putting decals on your vehicle, include information on what your business is on that as well.
As the summer winds down, there will undoubtedly be some activities in your neighbourhood that are worthwhile attending as fall-themed festivals are upon us. You could set up a booth or even sponsor an event, such as an Autumn Harvest Festival, or perhaps a Halloween party, to increase awareness of your company while also earning business from attendees.
Promote social media-friendly holidays that are related to your brand, such as Guacamole Day (September 16), International Coffee Day (October 1), National Golf Day (October 4th), or National Pasta Day (October 17th), in addition to traditional holidays like Thanksgiving (October 10th). It makes no difference if you run a hardware store, antique shop, or hair salon. These campaigns can increase social media engagement and get people enthusiastic for your holiday-related special offers and specials.