• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / May 16, 2022

Live Chat: Good or Bad?

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first to see what was in stock and get an idea on pricing. 

On many of the car dealer websites (not all), there is a function to “live chat” with a sales team member. Normally, I close the chat box because it follows me wherever I go on the site and is a distraction. I previously visited one of the dealers a few times in person and they were very helpful trying to find a car for me. About a week later I went back to their website and of course the live chat function showed up and I realized I had never seen that person at the dealership. So I called and asked for her. They said no one by that name worked there.  

Long story short, when you live chat with someone at a car dealership, chances are they are working from somewhere else and are not actually at that location. So why do some car dealers use this tool? Because they generate quality leads. The people who work on this are very smooth sales savvy professionals who know what it takes to generate a sales lead. 

You really can’t blame the dealership for using this function. It also allows them to connect with potential buyers even when they are closed. Do you think this is a little misleading? Maybe just a tiny little bit, but it works. 

Next time you get a call or email from a company selling this type of service, don’t be so quick to say no thanks. It might be worth a having a chat with them.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: chat, marketingtips, sales, websites

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Ramblings

June 28, 2022

Taking your own photos? Cell phones can take good photos and the quality is getting better and better. The quality is okay for web and social media use, but for marketing purposes, your photography …

[Read More...] about Marketing Ramblings

Referral Programs Can Bring Great Rewards

June 13, 2022

I recently read the results of a survey that asked major companies where most of their customers come from. A whopping 85 percent said referrals are their number one source of new business. Does …

[Read More...] about Referral Programs Can Bring Great Rewards

Don’t Waste a Great Opportunity

June 3, 2022

This is the time of year when it seems like every organization is having a golf tournament for one cause or another. Of course, every golf tournament - and every golf course - is looking for sponsors. …

[Read More...] about Don’t Waste a Great Opportunity

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...