This past weekend, Fredericton played host to the first ever Everest Curling Challenge. It was a memorable event for everyone who attended. Why was it memorable? Because Everest wanted it to be.
The sponsor, Everest Funeral Concierge, wanted an event that went against many of the traditions of the sport of curling. They wanted the fans to experience something they have never seen before. To accomplish this, their mindset was an NBA game and not a curling match.
Curling fans are usually very quiet and respectful. However, at this event, the fans were encouraged to make noise and have some fun. A DJ kept the crowd engaged, fans were given thunder sticks and cow bells. There was an on-ice lounge that ran the entire length of the curling sheet where fans could literally reach out and touch the players. Plus, lots of giveaways and activities during commercial breaks.
The result was a rocking good time, which was loved by the fans and the players. It was memorable because the goal was to make it so. When you are planning an event, like an open house or a staff function, throw away the rules and do something completely different. Make it something they will never forget. It will make you memorable.