As I’ve mentioned before, my wife sometimes refers to me as a hoarder. I’d agree with her on some things, and as it turns out, I am also a bit of a digital hoarder.
This week, I was perusing some old columns and articles I wrote a while back, in 2005 to be exact. One in particular was an article I wrote for a magazine about the top 60 ways to market your business. For fun, I thought I would share the list with you. As you will quickly notice, there is no mention of any kind of social media, Google ads, geo-targeting, etc. However, there is still a lot that is still relevant that you might have forgotten about. How many of these are you still using to market your business?
- Marketing Plan
- Unique Selling Proposition (USP)
- Business Card
- Stationery
- Logo
- Testimonials
- Staff training in customer service and sales including up sell and cross sell.
- Brochures
- Reports and White Papers
- Client Questionnaires
- Surveys
- Web Site
- Web Site – SEO
- Opt-in Ezine
- Video
- CD
- Toll Free Number – recorded menu driven information messages.
- Automated voice broadcast messages.
- Telemarketing
- Phone – on hold message
- Customer database
- List broker
- Prospecting letters
- Customer reactivation letter
- Postcards
- Research studies
- Outdoor signage
- Trade shows
- Joint ventures
- Endorsed mailings
- Referral programs
- Classified ads
- Newspaper ads
- Sales training
- Take one boxes
- Door hangers
- Chamber of Commerce membership
- Community involvement
- Free information
- Charity fundraising
- Free workshops
- Free consultations
- Public speaking
- Write a book
- Articles and columns
- Public relations
- Press Release
- Media appearances/contact
- Yellow pages ad
- Newsletter
- Open house
- Radio and TV
- Testing and measuring ROI
- Database – birthday, anniversary, special event marketing
- Database – segmentation
- Follow up system
- Outstanding customer service
- Thank you notes and cards
- Fax back, broadcast fax
- Annual Calendar
Interesting, isn’t it. A lot has changed but a lot hasn’t either. If I had to revise this list today, top of the list would be social media and digital marketing.