Being Different
I always urge my clients to be different and advertise in a place where people might not expect it. If you take a look around, you’ll notice that there is hardly a truck or commercial vehicle or taxi that doesn’t have some sort of ad on it. Next time you go to the mall, take a look around. There are ads on the floor and on the stair risers. Is this effective? It sure is, because people don’t expect to see them there and that makes the ads stand out.
I’m not sure about this one, but I took a banana out of my lunch bag last week and there it was, an ad on my banana promoting the new Lion King movie. It must have worked, I’m writing about it.
House for Sale (or is it)?
I am starting to notice this more and more and I’m not sure what to think. Question – why does a real estate agent put a sign on the front lawn of a home? The answer – to let people know that the house is for sale. I’m noticing lately though that many of the lawn signs only include the agent’s name, phone number and company logo, and a glam shot of the agent which takes up the whole sign. What is for sale? There is absolutely nothing about the house on the sign. If I was the vendor, I wouldn’t be very happy.
New Brunswick Tourism Guide
Recently, the New Brunswick government announced that in 2020, they are eliminating the print version of the NB Tourism Guide. Sure, I understand fiscal restraints and I’m all for saving money. I know that the popularity of the printed guide has dropped over the past few years, but by eliminating the print guide, they are cutting off tourism information to a big piece of the senior population. You know, the ones with money. Many of our aging populous are not web savvy, and this is a huge inconvenience to them. Perhaps to save some money, print less guides rather than eliminating them altogether. And of course, include a web-based version online for everyone to enjoy.