• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / June 25, 2019

Marketing Ramblings

Being Different

I always urge my clients to be different and advertise in a place where people might not expect it. If you take a look around, you’ll notice that there is hardly a truck or commercial vehicle or taxi that doesn’t have some sort of ad on it. Next time you go to the mall, take a look around. There are ads on the floor and on the stair risers. Is this effective? It sure is, because people don’t expect to see them there and that makes the ads stand out.  

I’m not sure about this one, but I took a banana out of my lunch bag last week and there it was, an ad on my banana promoting the new Lion King movie. It must have worked, I’m writing about it. 

House for Sale (or is it)?

I am starting to notice this more and more and I’m not sure what to think. Question – why does a real estate agent put a sign on the front lawn of a home? The answer – to let people know that the house is for sale. I’m noticing lately though that many of the lawn signs only include the agent’s name, phone number and company logo, and a glam shot of the agent which takes up the whole sign. What is for sale? There is absolutely nothing about the house on the sign. If I was the vendor, I wouldn’t be very happy.  

New Brunswick Tourism Guide

Recently, the New Brunswick government announced that in 2020, they are eliminating the print version of the NB Tourism Guide. Sure, I understand fiscal restraints and I’m all for saving money. I know that the popularity of the printed guide has dropped over the past few years, but by eliminating the print guide, they are cutting off tourism information to a big piece of the senior population. You know, the ones with money. Many of our aging populous are not web savvy, and this is a huge inconvenience to them. Perhaps to save some money, print less guides rather than eliminating them altogether. And of course, include a web-based version online for everyone to enjoy.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: advertising, realtors, tourism

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...