Missed Opportunity
Last week I attended a function catered by a local restaurant. The food was pretty good but one thing was missing. There was no representative from the restaurant and no signage to say where the food came from. That was an opportunity missed. I’m sure there were attendees that have never been to their restaurant and it was a great opportunity to sample their food. When you have an opportunity like this, or if your company is working on a job site, put up a sign. It can’t hurt.
Company Vehicles
Okay, I have mentioned this in the past and it still makes me shake my head. It’s a shame that companies put a lot of money into vehicle graphics, yet the design is so busy you can’t tell what the company is. Remember, vehicles are moving at speeds of at least 50 kmh so most people just get a glimpse of the vehicle. Keep the design simple.
Company Vehicles Part 2
So again, you spend a lot of money getting your vehicles logoed up and on the road. You are using this moving billboard to promote your business. However, it is really important to remind your staff that your company name is on the vehicle they are driving – they should take care when they are driving the company vehicle. Last week, a truck from a local company went through an intersection when the light was red and almost hit me. I honked my horn at him and he gave me a dirty look. I’m sure I would have been given a one-fingered salute but he was on the phone. This is an instance when having the company name on the vehicle backfired. Remind your staff that they represent your business and to act accordingly.