How do customers find you?
When I get a call from someone asking about our services, I always ask them how they found out about us. The response is usually “I Googled you”, “a colleague told me about you” or “I visited your website”. I ask people that question because it is important to know what marketing efforts are working and what isn’t. Obviously, the Yellow Pages aren’t working anymore, because I never hear it. This week, I asked the question and the answer surprised me. The answer was “I called you because your office is in Devon, I like Devon people”. Never heard that one before!
Give in and call an expert
Obviously, clients consider us marketing experts. It is what we do, so we better be good at it. For example, when you need your septic tank cleaned out, you better call an expert, it is not a do-it-yourself project. Every day, I am asked for advice. Every day I give it. But many times, people just don’t listen and they do it themselves and most times they fail or barely get by. Don’t bother asking an expert if you are not going to listen. You are wasting their time and yours.
I’ve been reading the Letters to the Editor section of the newspaper the last few weeks. Some folks have been hard on the City of Fredericton and NB Power for the lack of preparation and communication. Actually, we were given lots of warning about this storm from everybody. Most chose not to take heed. I give the City of Fredericton and NB Power full marks for their efforts. I didn’t realize NB Power had so many communications people – they seemed to be everywhere. Just because we didn’t have TV or internet service doesn’t mean they weren’t getting the word out. I know, this is not really marketing, but I had to get that off my chest.
It’s time to celebrate
It is important to celebrate business milestones. It is a good idea to work the milestones into your marketing efforts. This year, Kiers Marketing Group is turning 30, and to celebrate this, we are changing our look. The first step in this process is the design of our new logo, which appears at the top of this page. Let us know what you think. We are also offering a 30% discount on our large format printing. Details are below.
Anti Spam Legislation
Is it just my imagination, or am I getting more spam now than before? Go figure.
Have a great weekend everyone.