• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / November 8, 2019

Marketing Ramblings

Marketing Genius or a Naïve Public?

We have weekly predictions on the resetting of gasoline prices. If the price per litre goes up a penny, people often buy gas on Wednesday, just to save…. a mere fifty cents. While in the store to pay for their gas, they buy a bottle of water. A 500 ml bottle of water averages $2.59! Two 500 ml bottles of water (one litre) costs $5.18! Yet, we get concerned when our gas is going up to $1.18 a litre. Do the math..we’re paying $4.00 more for a litre of water. Who is to blame for us paying this much for water? Great marketing or a naïve public? Might be a bit of both.

Sponsored Ad Overload

Here is my money saving tip for this week. I know Facebook advertising is very cost effective. But just because it is fairly inexpensive to run ads doesn’t mean you have to go crazy. I use Facebook for work and for recreation. Most of us really don’t like sponsored ads, but we live with them. Seeing the same ad over and over every time you are on Facebook is really not helping the advertiser, it is actually annoying people. Cool it a bit, running the ad once every couple of days is sufficient.

Lemons and Lemonade

Kudos to Saint John real estate agent Alan Stillwell. A vandal defaced one of his real estate signs by adding additional facial hair and dark glasses to his face. In response, Alan posed next to the defaced sign, with the same markings Photoshopped on his real face. It went viral. Good job for thinking outside the box and turning an unfortunate incident into an opportunity. 
https://globalnews.ca/news/6071283/new-brunswick-realtor-viral-vandalism/

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...