• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / March 2, 2020

Marketing Ramblings

Grant Harvey Centre

Our clients rely on us to find the best marketing/advertising opportunities for their business. We look around and find opportunities of value and of course, visibility. Last summer the Fredericton Red Wings opened up shop at Grant Harvey Centre and have filled the void left by the departure of the STU men’s hockey program. That facility has lots going on now with the Red Wings, STU women’s hockey, minor hockey, ringette, and the running/walking track…hundreds and hundreds of walkers/runners per day. It is a great place to advertise and what the Red Wings have to offer is very affordable.  

A What?

Lately we have seen many fast food restaurants jump on the plant-based bandwagon. Some have launched it only to discover it’s really not a great seller and have dropped it from their menus. Subway has now joined the fray with what they call a “plant-based meatball sub”.  How can it be plant-based meat? I’m sure that was an interesting discussion around the marketing department boardroom. 

Facebook Sponsored Posts

Of course, we now include social media in our campaigns. Sometimes Facebook can be misleading on the projected reach. We did a sponsored post for a client and Facebook stated we could reach a potential of 170,000 people with our post. When we reviewed the final results, the reach was only 2,954 people. Oops..a little less than projected. But on the other end of the spectrum, we did a $330.00 buy with a reach of 49,500 people with 1,260 clicks to the client’s website. Is spending $330.00 good value for 1,260 visits to your website. You bet it is.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: advertising, facebook, marketing tips

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...