Is your business safe?
I visit a lot of businesses during the course of a week. Upon reflection over the past month, I realized that some of my buying decisions were made based on how safe I felt in a store. I have talked to other people about this and some feel the same way. You can get a sense of a business’ commitment to your safety before you get all the way inside. If their signage is not clear and concise and there is no one to greet you at the door, the red flags go up. Be smart and look after your staff and customers.
Real estate companies
We have been doing some work for a local real estate company which includes research in the local market. I’ve noticed that more and more agents are downplaying the company’s brand and creating and promoting their own sub-brands. If you have the brand recognition of a national company like Exit, ReMax or Keller Williams behind you, why would you downplay that? I think it causes a lot of brand confusion in the marketplace.
Golf fund raisers
This is the time of year that the charity golf tournaments ramp up and we do lots of hole sponsor signs and event sponsorship. Of course, this year they are all cancelled. I won’t lament about losing a few hole signs when I think about the revenue that the charities will lose this year. In Fredericton alone, I would estimate the loss to charities – on golf tournaments alone – will be well over $500,000. This, on top of the fund raising dinners and the countless other events they host, the charities will be in for a rough year. I’m sure they are all looking at other ways to generate revenue. If you can support them through direct donations, please consider this. They really do great work for our communities.