• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / December 7, 2020

Marketing Ramblings

COVID-19 Signs

I know that businesses are mandated to put up the compliance signage in their entryways. Have you ever stood back and looked at your business and how the covid signage looks? I actually counted 14 different COVID-19 notice signs on the entry doors to one building I went to last week. Think about how that looks, and more importantly, is anyone actually going to read them. Clean up the front of your business by putting all the information on one larger sign. Include your company colours and logo on the signage, it looks so much more inviting that way.

Newspaper Advertising

Last month a client wanted to place an ad in the Daily Gleaner. Honestly, I don’t have a request like that very often these days. I asked about the price of the banner ad on page one. A one-time insertion was only $500.00 and less for more than one insertion. I know paid circulation is down to the 13,000 range, which is a far cry from over 30,000 in the 80’s and 90’s. If you’re looking for a reasonable newspaper ad buy, there is still a small but loyal following that can be reached very easily for only $500.00.

Read the fine print

My daughter subscribed to one of the companies that sell ready-to-cook meals that are delivered to your door. She had some free ones to give away, so she sent a week’s worth our way. I registered and picked our free meals from their menu. As advertised, they were easy to prepare and were actually pretty good. However, in reading the fine print, it stated that registrants have to opt out after their free week, or they will continue to receive their boxes every week (not for free). It was there – but it was well buried. Hate to say it, but it left a bad taste in my mouth.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: covid-19, marketing tips, newspapers, signage, signs

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Large Format Printing 101 – Media and Substrates

February 23, 2021

Over the years we’ve applied large-format graphics to all manner of media and substrates. Very often certain installations will require specific materials best suited to that situation. Today we’ll …

[Read More...] about Large Format Printing 101 – Media and Substrates

Take the Good With the Bad

February 22, 2021

In the last marketing tip, I wrote about why reviews are important to a business. In this week’s marketing tip, I’ll talk about what to do when there’s a bad review. When deciding whether or not to …

[Read More...] about Take the Good With the Bad

Large-Format Printing 101

February 16, 2021

Heard about large-format printing? Wondering what it’s all about? Don’t worry, we’ve got you covered. We’re New Brunswick’s original large-format printer — we’ve been pumping out the BIG prints since …

[Read More...] about Large-Format Printing 101

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2021 K!ERS