I know that businesses are mandated to put up the compliance signage in their entryways. Have you ever stood back and looked at your business and how the covid signage looks? I actually counted 14 different COVID-19 notice signs on the entry doors to one building I went to last week. Think about how that looks, and more importantly, is anyone actually going to read them. Clean up the front of your business by putting all the information on one larger sign. Include your company colours and logo on the signage, it looks so much more inviting that way.
Last month a client wanted to place an ad in the Daily Gleaner. Honestly, I don’t have a request like that very often these days. I asked about the price of the banner ad on page one. A one-time insertion was only $500.00 and less for more than one insertion. I know paid circulation is down to the 13,000 range, which is a far cry from over 30,000 in the 80’s and 90’s. If you’re looking for a reasonable newspaper ad buy, there is still a small but loyal following that can be reached very easily for only $500.00.
Read the fine print
My daughter subscribed to one of the companies that sell ready-to-cook meals that are delivered to your door. She had some free ones to give away, so she sent a week’s worth our way. I registered and picked our free meals from their menu. As advertised, they were easy to prepare and were actually pretty good. However, in reading the fine print, it stated that registrants have to opt out after their free week, or they will continue to receive their boxes every week (not for free). It was there – but it was well buried. Hate to say it, but it left a bad taste in my mouth.