Digital Marketing
There is probably a lot about digital marketing that you don’t know. Things change so fast it is hard to keep up. Just this week, two clients asked me if I thought they were paying Yellow Pages too much to look after their digital marketing. I reviewed the services that Yellow Pages was providing them, and it turns out that for the fee the client is paying, they are getting great value. SEO (search engine optimization) and SEM (search engine marketing) were working great and putting them at the top of rankings on Google.
Be Careful
I’m sure you frequently receive emails telling you your website is not built properly and you are failing in areas like SEO. If you think there is a problem with your site, contact the local company that built it for you. I’m sure you will find out it is just fine and a spam. Of course, I’m hoping you used a local company to develop (and host) your website.
Facebook Advertising
Facebook has a lot of rules and guidelines and overall goofiness when it comes to advertising. Yes, they have eliminated the criteria that there cannot be more than 20% text in your ad, which is good. But in the last month, we created a series of ads for a client and submitted them to be run on Facebook. After a week, we had not seen any of the ads appear, so we reached out. We were told the ads were in the “Learning Phase” and should be released soon. What the heck was the “Learning Phase”? We have determined that the “Learning Phase” is where your ad sits until Facebook can determine who to best optimize your results to. The ads sat in the “Learning Phase” for three weeks and were just released a few days ago! So, three weeks of the campaign were lost. The folks at Facebook had no explanation. Like I said, Facebook goofiness.