Advertising: What works and what doesn’t.
Our church had our annual yard sale last week (Covid compliant of course). We advertised the event in the newspaper, through organic Facebook posts and road signs. I practiced what I preach, and as people were lined up to enter, asked them how they found out about the event. As it turns out, the road signs and Facebook posts were about neck and neck, with the newspaper a very distant third. This is an example of a very simple thing you can do to find out what form of marketing does or does not work for your business, and where to put your efforts.
Who owns your website and social media accounts?
We run into this time and time again and it can be problematic. Do you, as the business owner, own and have access to your URL, social media accounts and Google accounts. These accounts are very often set up by staff members, and when they leave, they take the “keys to the kingdom” with them. If you are not sure, you should look into this before you get into a mess. And it is a mess!
COVID – 19
The messaging from the provincial government has gone from “we are all in this together”, to “there is a light at the end of the tunnel”, to “we can see the finish line”. And you know what? They are right. Are you ready for when things open up and networking events and trade shows start up in the fall? Now would be a good time to do an audit of your marketing material to make sure you are ready when we do “cross the finish line”.