Too Much of a Good Thing?
When a company sponsors a major televised sporting event, their sponsorship package typically includes advertising. As you’ve no doubt noticed while watching the most recent major sporting events like the Scotties, Super Bowl and the Olympics, the same ads are aired over and over again. At some point , you start to tune them out. The same could be said for other mediums like radio and social media. When you are advertising, don’t overdo it to the point where you get tuned out. Take a breath and space your advertising out.
Bread. Chocolate. Candles. New cars. They all have a distinctive scent that make you want them. It’s pretty tough to walk by a bakery and not want to go in. The sense of smell is tied directly to the brain and is very complicated. Smell alone can immediately make you want something. Right away. If you have a product whose scent is a selling feature, open the doors and let it out. People will come.
Oops I Forgot.
I see this so often; a company spends the money to put their name on their vehicle or even do a full wrap and the driver behaves like they are driving their own car. In Fredericton, it appears that courtesy, red lights and stop signs are really just a suggestion. Following the rules of the road and being courteous are very important, especially when your company vehicle is being driven – the vehicle is not anonymous.