• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / February 24, 2022

Marketing Ramblings

Too Much of a Good Thing?

When a company sponsors a major televised sporting event, their sponsorship package typically includes advertising. As you’ve no doubt noticed while watching the most recent major sporting events like the Scotties, Super Bowl and the Olympics, the same ads are aired over and over again. At some point , you start to tune them out. The same could be said for other mediums like radio and social media. When you are advertising, don’t overdo it to the point where you get tuned out. Take a breath and space your advertising out. 

Smell Sells

Bread. Chocolate. Candles. New cars. They all have a distinctive scent that make you want them.  It’s pretty tough to walk by a bakery and not want to go in. The sense of smell is tied directly to the brain and is very complicated. Smell alone can immediately make you want something. Right away. If you have a product whose scent is a selling feature, open the doors and let it out. People will come. 

Oops I Forgot.

I see this so often; a company spends the money to put their name on their vehicle or even do a full wrap and the driver behaves like they are driving their own car. In Fredericton, it appears that courtesy, red lights and stop signs are really just a suggestion. Following the rules of the road and being courteous are very important, especially when your company vehicle is being driven – the vehicle is not anonymous.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: sponsorship, vehicle graphics

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...