COVID Signage
We visited a store this past weekend and noticed that we were the only people wearing masks. That’s okay, it’s an individual choice. However, when I looked down at the floor, the ratty looking old Covid directional arrows were still on the floor which reflects poorly on the business and suggests they are too lazy to take them up. If you have thrown your Covid protocols out the window, at least remove the signage.
Windows
Spring is here and it’s time to clean up the winter grime from your business. Since you are going to clean up the property anyway, add some extra colour and flash to your business. Window graphics are the best way to attract attention and get noticed.
Trade Shows
These are ramping up again and many businesses are planning for upcoming shows. Just a heads up that there are supply chain issues with some trade show hardware, so don’t leave your trade show preparations to the last minute.
Sponsorships
While working on a sponsorship project for a client who has been a sponsor of a particular industry association for over ten years, I noticed the investment benefit to our client isn’t as good as it could be. If you have any long-term sponsorships, take a look at them to see if you really are getting the best bang for your buck. You might realize what was good ten years ago doesn’t cut it today.