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Doug / October 3, 2014

Marketing Ramblings

138Longer Store Hours.

There was a lot of rumbling earlier this year when stores were allowed to be open longer hours on Sunday. If we don’t like it, we have no one to blame but ourselves. Stores wouldn’t stay open longer hours if there wasn’t a demand for it. Heck, I went into a 24 hour Sobeys very late one night this summer, and there were actually people getting their weekly groceries. At 1am! Sobeys wouldn’t be open if we didn’t demand it.

Come On, Embrace Change.

The Daily Gleaner recently moved their obituaries to the first section. Everybody reads the obits, so putting them in the same prominent place every day makes perfect sense to me. There was a letter to the Editor this week complaining that they shouldn’t be moved to the news section because it was disrespectful. I think it is a lot more respectful to be in a prominent position instead of among the mortgage sales and classified ads.

Winner, Winner Chicken Dinner.

Went to St. Hubert Express last week. Good food, and you don’t have to wait. It was busy and they were a bit behind on their orders. I looked up and saw a sign that read “If you don’t have your roast chicken order in three minutes or less, the next one is on the house.” My meal came at about the five-minute mark. I asked the young lady about the three-minute guarantee and she apologized and stamped my receipt for a free meal. Offering guarantees is a good policy. It keeps customers coming back for more.

Facebook Contest Fiasco.

Facebook contests are popular and a great way to promote your business. But, when you select a winner, contact them and let them know they have won and check to make sure you can publish their name. My wife was announced as a contest winner this past week. She was quite pleased and her friends were congratulating her, only to find out that someone with the same name was the winner and not her. Confusion reigned, they both thought they were the winner. If you are going to do it, do it right.

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Filed Under: Marketing Tips Tagged With: contests, facebook, store hours

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