• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

March 18, 2016 By Doug

Marketing Ramblings

97efdd4f-00f4-40e1-a061-83c2bfb4b4e5Transit Advertising
I just got back from a vacation in Cuba where there are buses everywhere. Of course none of them have any form of advertising on them, in comparison to here, where most buses have advertising all over them. I just booked a transit campaign for a client, and I was pleasantly pleased at how cost effective it has become. I will include it in more of my marketing buys for clients.

In-Theatre Advertising
Most of us go to the movies. And most of us grumble about the ads that play before the trailers. We are usually not happy about them, but watch them anyway. Actually, we have no choice, and that is why the twenty-foot high, with booming surround sound ads are effective. If you have the budget, work it into your next buy.

TV Advertising
Live events on TV are great for advertisers, because viewers watch them live and can’t fast forward through the commercials as they do with shows they watch from their PVR. Last week during the Brier on TSN, there was a loop of about 10 commercials that ran over and over and over again. It pretty much turned me off Tim Horton’s pulled pork sandwich, which aired at least 15 times during each game. However, about once per evening, a Mountain Dew commercial would air with a character called “Puppy, Monkey, Baby”. My daughter and I would laugh every time it was on, and my wife rolled her eyes at us and said it was stupid. Regardless of whether we liked or hated it, the ad created a reaction from us. As silly as it was, it worked.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: advertising, marketing, theatre, transit, tv

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Shop Local Please!

January 8, 2021

Buying local has become a hot topic, especially during the pandemic. Some folks are true to their community and do all their shopping locally. Many, like me, shop local when they can but also shop …

[Read More...] about Shop Local Please!

17 Years of Beers and Business

December 9, 2020

We Strive to Build Long-Term Relationships with our Clients One of the great things about being in business in the Fredericton region for as long as we have - over 35 years - is that we have the …

[Read More...] about 17 Years of Beers and Business

Marketing Ramblings

December 7, 2020

COVID-19 Signs I know that businesses are mandated to put up the compliance signage in their entryways. Have you ever stood back and looked at your business and how the covid signage looks? I …

[Read More...] about Marketing Ramblings

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2021 Kiers Marketing Group · Log in