I just got back from a vacation in Cuba where there are buses everywhere. Of course none of them have any form of advertising on them, in comparison to here, where most buses have advertising all over them. I just booked a transit campaign for a client, and I was pleasantly pleased at how cost effective it has become. I will include it in more of my marketing buys for clients.
Most of us go to the movies. And most of us grumble about the ads that play before the trailers. We are usually not happy about them, but watch them anyway. Actually, we have no choice, and that is why the twenty-foot high, with booming surround sound ads are effective. If you have the budget, work it into your next buy.
Live events on TV are great for advertisers, because viewers watch them live and can’t fast forward through the commercials as they do with shows they watch from their PVR. Last week during the Brier on TSN, there was a loop of about 10 commercials that ran over and over and over again. It pretty much turned me off Tim Horton’s pulled pork sandwich, which aired at least 15 times during each game. However, about once per evening, a Mountain Dew commercial would air with a character called “Puppy, Monkey, Baby”. My daughter and I would laugh every time it was on, and my wife rolled her eyes at us and said it was stupid. Regardless of whether we liked or hated it, the ad created a reaction from us. As silly as it was, it worked.