• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

November 29, 2013 By Doug

Marketing Ramblings

119As I go through each day, I take note of things I see or hear in the world of marketing. Following are little things that don’t warrant an entire column on their own, but are worth sharing.

What the heck is going on with Black Friday? Almost every ad in the local newspaper and on the radio this week has been for a Black Friday sale. Some of the deals look good but don’t come close to what they offer south of the border. I’m all for shopping local, but the hardcore shoppers are still going to Maine, no matter how hard we try.

I have noticed a huge increase in “like and share” Facebook contests. We even run them at Kiers Marketing Group. Do they work? For example, we have been running a Facebook contest giving away tickets to Christmas @ The Playhouse. Our initial post had over 23,000 views. Yikes – yes, they do.

On the customer service side of business, I have noticed that not everyone puts an “Out of the Office” auto reply on their email or voicemail when they go on vacation or are out of the office for a day. What a great way to lose business and frustrate existing clients!

Received a notification of a local business having a grand re-opening at their new location. Went to the their website and it has the old address. Geez, you have to keep your website current.

We always talk about spending your marketing dollars wisely by marketing directly to your target market.  Last month I saw a bus shelter sign for a Justin Bieber concert, right in front of the York Care Centre nursing home. A bit of a stretch I think.

Thanks for letting me share this with you. Happy Black Friday.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: black friday, contests, customer service, facebook, like, share

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Shop Local Please!

January 8, 2021

Buying local has become a hot topic, especially during the pandemic. Some folks are true to their community and do all their shopping locally. Many, like me, shop local when they can but also shop …

[Read More...] about Shop Local Please!

17 Years of Beers and Business

December 9, 2020

We Strive to Build Long-Term Relationships with our Clients One of the great things about being in business in the Fredericton region for as long as we have - over 35 years - is that we have the …

[Read More...] about 17 Years of Beers and Business

Marketing Ramblings

December 7, 2020

COVID-19 Signs I know that businesses are mandated to put up the compliance signage in their entryways. Have you ever stood back and looked at your business and how the covid signage looks? I …

[Read More...] about Marketing Ramblings

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2021 Kiers Marketing Group · Log in